Fred Birchal is a Brazilian artist from Belo Horizonte, in 2011 he finished his graduation in graphic design, however, the acquisition of the designer title doesn’t say much about his interest in art as a consumer, scholar or artist. Since his early years he showed a certain creative impetus. The school desks and his notebooks used to serve as a canvas for sketch of the impressions that invaded his senses. Were his first creative laboratory. Over time, he found references that came to guide not only his small daily subversions of the school supplies, but also academic and professional production. The diverse cultural manifestations of postmodernity, mainly film, music and names like Andy Warhol, Keith Haring and Norman Rockwell built the basic structure of his current production.